Archive for attention
Down-To-Earth Advice from a Professional Curator: Stanford Libraries Henry Lowood
Robin Good : Great advice for curators of all kinds from Henry Lowood, curator of the history of science and technology/ film and media at Stanford University libraries. In this video 14′-minute long interview by Howard Rheingold, besides some interesting digression on curation as intended inside large “collecting” institutions, there is also some super-valuable and down-to-earth advice for the typical content curators out there. Here my key takeaways [my own words]: ” Sometimes things are not what they seems to be. Avoid terrible mistakes by going beyond the surface and thinking “like a detective”.? If you include in a collection things that may not seem what they look to be, because you have not explored them enough, you run a big risk of losing your reputation as a “trusted” curator for that topic.? Those who are “experts” in that field, will easily spot those inconsistencies as they pay great attention to such details.? It’s therefore important to “slow down”, and to look in depth at the context of the item you are “curating”.? Don’t just post content because you have spotted content which has relevant “keywords” in it or the title makes it look enticing. Go and look well and make sure it really is what you think it is. ” ? Must watch (especially from 12′:25″on):? http://www.youtube.com/watch?v=svAkKGfacbo ? (Spotted by Beth Kanter ) See it on Scoop.it , via Content Curation World
Good Advice On How To Become A Content Curator (especially if you are a librarian) | Backtalk
Robin Good : If you are a librarian, an information scientist or someone who has been trained to sift through lots of information and to extract valuable insight, you will enjoy reading this article by John Warrier published today on Library Journal.? Mr. Warrier, who is information librarian, has two jobs. The first is as a librarian at a community college. The second as a content curator at Neatorama.com where he “highlights” neat, odd, and fascinating bites of amusement, from the latest breakthroughs across hundreds of topics. In the article he shares his insight and advice about content curation and on what it may take for newbies to break into this field. “… content curators focus on the news needs of particular professions and industries. Professional News Curation Examples 1) The staff of PRDaily.com, for example, provides public relations professionals with the latest and the best news about that industry. 2) DesignBoom.com keeps track of the newest and hottest trends in art and industrial design. 3) BusinessInsider.com highlights news about world markets. … Getting Started You can get started in content curation quite quickly. a) All you need is a social media platform , such as a blog, Twitter feed, open-access Facebook page, or Google+ profile. b) Find the best content and add new items daily. c) Focus not on your own interests , but those of your readership. d) Prove that you can draw readers as a trusted source and keep them coming back for more. e) Then you should try to secure an internship . Many content curation firms, such as Mediaite, Gawker and Flavorwire, offer internships that will give you hands-on training in the field. They’ll train you to examine your audience, compile potential sources and pitch your content to the audience in an attention-grabbing way. ” Useful. 7/10 Full article:? http://lj.libraryjournal.com/2012/02/opinion/backtalk/digital-content-curation-is-a-perfect-career-fit-for-librarians-backtalk/ ? See it on Scoop.it , via Content Curation World
It May Not Be Content To Produce Revenues In The Future But Curated Suggestions and Recommendations
Robin Good : Back in March of 2011 Kevin Kelly wrote an interesting article entitled ” The Satisfaction Paradox “. Within it, he points clearly at an emerging trend: content price becoming lower and lower, and increased ease-of-access to tons of good content, whether this may be books, music or films.? In such a new world of abundance, where valuable content is all around me, cheap and easily accessible, what is then the next value-creation frontier, he asks. And this is the insightful view he offers: ” …Netflix has more great movies a click away — after I filter out the dross — than I can watch in my lifetime. What do I watch next? Spotify and other music streaming services will have more fantastic, I-am-in-heaven music available everywhere all the time than I can ever listen to. What do I listen to next? Google will have every book ever published only an eight of a second away, and collaborative filtering, friends recommendations and a better Amazon engine, will narrow down those stacks to the best 10,000 books for me. So what do I read next? I believe that answering this question is what outfits like Amazon will be selling in the future. For the price of a subscription you will subscribe to Amazon and have access to all the books in the world at a set price…(An individual book you want to read will be as if it was free, because it won’t cost you extra.) The same will be true of movies (Netflix), or music (iTunes or Spotify or Rhapsody.) You won’t be purchasing individual works. Instead you will pay Amazon, or Netflix, or Spotify, or Google for their suggestions of what you should pay attention to next. Amazon won’t be selling books (which are marginally free); they will be selling their recommendations of what to read. You’ll pay the subscription fee in order to get access to their recommendations to the “free” works, which are also available elsewhere. Their recommendations (assuming continual improvements by more collaboration and sharing of highlights, etc.) will be worth more than the individual books. You won’t buy movies; you’ll buy cheap access and pay for personalized recommendations… ” I ask you: How close are these “recommendations” and “suggestions” to the work that many curators do? Is curation then in the business of “what to pay attention to next”? Must-read. 10/10 Full article:? http://www.kk.org/thetechnium/archives/2011/03/the_satsisfacti.php ? See it on Scoop.it , via Online Business Models
Key Steps in Setting Up Your Google+ Business Page
Robin Good : If you are seriously considering to jump on the Google+ bus and to do all that is needed to leverage the new social network and the unique benefits it may have on your SEO, check the advice provided in this article. ” Google+ Business Pages offer unprecedented search ranking advantages, so make optimizing your profile for both regular Google search and G+’s internal search your first priority. Next you’ll want to make sure your profile “sells the follow.” Does it capture attention and say, “You’ll want me in your circles!” in those few seconds when someone takes their first look? ” Then, these that follow need to be your key stratgic steps: 1. Optimize Your Page for SEO 2. Upgrade Your Page’s Visual Appeal 3. Fill Your Post Stream with Quality Content 4. Begin to Attract Followers 5. Engage! ? Here all the details on how to do it:? http://windmillnetworking.com/2012/01/24/first-5-things-google-plus-business-page/ ? See it on Scoop.it , via Internet Marketing Strategy 2.0
A Typographic Showcase for Web Design
Functional web typography is, of course, key to the usabilty of any website. But functional does not mean boring. Big, loud and attention grabbing typography does have the presence and magnificence to truly grab the attention of your visitors. See it on Scoop.it , via The Web Design Guide and Showcase