Archive for blogosphere
Social Listening Strategy: Where To Start
From the article: ” Is your business thinking about social analytics? The first step when considering social analytics is to establish a listening strategy. In social media, listening acts as a guide through the ever-changing and interesting world of the blogosphere. Why? Because listening is an ongoing process that is necessary to keep a strategy fresh and competitive. It enables decision-makers to find and better understand opportunities and stakeholders. So, exactly how do you go about listening? ” Key points in the article:? #1: Determine your target audience ? #2: Identify the influencers #3: Know the keywords and trends #4: Form a social business strategy where relevant examples are provided. I agree: ” The future is all about hearing what your business ecosystem (customers, business partners, constituencies, employees, etc.) has to say and collaborating internally and externally to meet their expectations. Listening is not just a discipline. It is an embodiment of a social business strategy to address the mass volume of data every company faces today and offer a means for evaluating this information to drive business results. ” …but if this is the case, we need to stop thinking about targeting audiences and identifying the right messages and start to think in terms of “intercepting” a tribe’s specific need and going fully after helping them out with great value. ? (Curated by Robin Good) See it on Scoop.it , via Internet Marketing Strategy 2.0
Become a Content Curation King
“Curation” is a buzzword (even if it isn’t technically a word…unless you count the 14th century French definition meaning “to cure”) that’s smokin’ up the interwebs these days. Launching into the blogosphere virtually …
Become a Content Curation King
“Curation” is a buzzword (even if it isn’t technically a word…unless you count the 14th century French definition meaning “to cure”) that’s smokin’ up the interwebs these days. Launching into the blogosphere virtually …
Social Media Marketing Tips to Kickstart Your Week
With so many great social media marketing tips being passed around the blogosphere each week, I wanted to pass along some of the best tips that hit my Google Reader this weekend and share them with the community.
How Google Plus Stacks Up Against Facebook
Ever since Google Plus launched last month, the blogosphere has been making bold declarations about how the search giant’s social media product means the beginning of the end for Facebook.