Archive for blogs
Advertising Not: How Context and Sharing Disrupt The Most Popular Online Business Model
Robin Good : Felix Salmon on the Reuters blogs has a short but insightful article on how content creation and distribution is changing and on the diminishing value of being an integrated silo that created, edits, publishes and distributes its own content. He writes:?” Facebook and Google have become two of the biggest media companies in the world in extremely short amounts of time, precisely because they don’t have much interest in owning any content. Rupert Murdoch looks at Google and sees a pirate because he does everything : he both creates content (think 20th Century Fox), and also distributes it (think Sky TV). … While the social, digital world is one where the biggest media companies have a much lighter touch, and where the content creators with the broadest reach will be the ones who care the least about protecting their copyrights . I suspect that we’re only in the very early days of seeing how this is going to disrupt just about every media organization built on the idea of hosting a website and selling ads , including highly socially-attuned ones like the Huffington Post. HuffPo is built on the idea that when stories are shared on Twitter or Facebook, that will drive traffic back to huffingtonpost.com, where it can then monetize that traffic by selling it to advertisers. But in future, the most viral stories are going to have a life of their own, being shared across many different platforms and being read by people who will never visit the original site on which they were published. ” Insightful. 9/10 Read the full article:? http://blogs.reuters.com/felix-salmon/2012/01/23/how-sharing-disrupts-media/ ? See it on Scoop.it , via Online Business Models
Find Out Where You Can Publish Targeted Guest Posts Automatically
Robin Good : Ethan Lyon at YouMoz has put together a great simple tool inside a Gdoc spreadsheet (public, free and open) that allows you to automatically find sites and blogs where you can make guest posts. Guest posts on other quality and thematically-relevant sites is an effective strategy to build quality incoming links to your site. I have tried out this litte great gem and I must say: it does work. You simply input the keyword representing the topic you want to write guest posts for, and the spreadsheet automatically kicks out URLs that you can go and check out right away. This great tool scans Twitter to find messages that offer opportunities for guest posts and lists them for you. Superuseful. 9/10 Go try it out now: http://ow.ly/8×9gF ?(make sure to make a copy first) Read the guide:? http://www.seomoz.org/ugc/want-guest-post-links-find-them-via-twitter-tool ? See it on Scoop.it , via Internet Marketing Strategy 2.0
Find Out Where You Can Publish Targeted Guest Posts Automatically
Robin Good : Ethan Lyon at YouMoz has put together a great simple tool inside a Gdoc spreadsheet (public, free and open) that allows you to automatically find sites and blogs where you can make guest posts. Guest posts on other quality and thematically-relevant sites is an effective strategy to build quality incoming links to your site. I have tried out this litte great gem and I must say: it does work. You simply input the keyword representing the topic you want to write guest posts for, and the spreadsheet automatically kicks out URLs that you can go and check out right away. This great tool scans Twitter to find messages that offer opportunities for guest posts and lists them for you. Superuseful. 9/10 Go try it out now: http://ow.ly/8×9gF ?(make sure to make a copy first) Read the guide:? http://www.seomoz.org/ugc/want-guest-post-links-find-them-via-twitter-tool ? See it on Scoop.it , via Internet Marketing Strategy 2.0
Visually Track Editor Changes and Revisions Inside WordPress: ICE from the New York Times
In short: ICE is an open-source customizable JavaScript library, created by the New York Times newsroom, that will allow you to track changes in any element that is “contenteditable”, or in a TinyMCE or Wordpress text editor. ” From a review on ICE by Poynter.org : “When you’re working in a collaborative environment as we and a lot of journalistic organizations are, you really need that ability for multiple people to touch a piece of copy, and for those changes that everyone has made to be catalogued and archived and shown, so that there’s a record of who’s done what to who, when. … No one on the Web had such a thing, because most bloggers, when you think about that, are smaller operations than most newsrooms.” ICE demo: http://nytd.github.com/ice/demo/ ? ” Changes made by different users are marked with strikethroughs or highlights. ? A user can press a button to accept or reject a particular change or all of them. ? It looks a lot like revision tracking in Microsoft Word. ” Right now ICE will work with WordPress and TinyMCE. The Times also has released the code on Github so that other developers can integrate it into other publishing platforms and modify it if they see fit. https://github.com/nytd/ice/ ? More info:? http://open.blogs.nytimes.com/2012/01/23/introducing-ice-writing-for-the-web-first/ ? (Curated by Robin Good) See it on Scoop.it , via Web Publishing Tools
When You Are On The Go, Less Is Always More: Curated Computing Is The Future of Portable Devices
Robin Good: The age of curated UI design for portable devices is already here. But I had never thought of it this way. Until I ran into this interesting video clip from Sarah Rotman (back from May 2010) that made me think about curation in the realm of UI and content delivery design.? ” Forrester Research Analyst Sarah Rotman Epps talks about how Apple’s iPad and other tablet devices will usher in a new era of personal computing. Forrester Research calls this “Curated Computing”– a mode of computing where choice is constrained to deliver less complex, more relevant experiences . There’s more at stake here than just tablets: Curated Computing will be the dominant design principle behind future form factors like wearable devices. Product strategists that don’t want to cede the future of devices to Apple should start thinking like museum curators and editors: Sometimes less is more. “? Is this really about “curation”? What’s your take on this? Read more on the original “curated computing” Forrester concept here:? http://blogs.forrester.com/sarah_rotman_epps/10-05-14-curated_computing_designing_for_the_post_ipad_era ? See it on Scoop.it , via Content Curation World