Archive for business
The More Horizontal Your Curation Focus, The Less Is Going To Work In The Digital World – The Shatzkin Files
This is an excerpt from a Mike Shatzkin article published in 2009 and entitled: ” Aggregation and curation: two concepts that explain a lot about digital change. ” If you are into curation, aggregation or into understanding why traditional publishers, record labels and newspapers are struggling so much in this digital era to keep their traditional services and products sustainable, you will likely find some eye-opening answers and explanation in here. Here the key takeaways I have found inside it: ” Aggregation is one of the core concepts of content presentation and commercialization. Any analysis of what happened to the record business, what is happening to newspapers , or the future of books and bookstores and magazines and TV that does not feature this concept prominently is almost certainly flawed. Aggregation, of course, simply means pulling together things which are not necessarily connected. Curation is a term that has always referred to the careful selection and pruning of aggregates, such as for a museum or an art exhibition. But the concept in the digital content world means the selection and presentation of these disparate items to help a browser or consumer navigate and select from them. Aggregation without curation is, normally, not very helful. ” The music album, the CD, the newspaper.? ” …one thing has been common to all of them and to all other newspapers: they cover the waterfront. (I have called that being “horizontal.”) They aggregate news of the world, the nation, and the city with sports, weather, stock quotes, advice to the lovelorn, and many other things. They sell almost all their advertising against the aggregate and against the brand, not against any specific item or interest being aggregated. And the competition for each paper is against other curated aggregates. Newspapers sold the curated aggregate to people who didn’t want most of it because the total price was a good deal for the parts they did want, just like the album was a good deal even if you only liked some of the songs. And now they are suffering precisely the same fate as the record album. The unit of appreciation is smaller than the [aggregated] whole. … So the long story short on newspapers is this: a business model of selling a horizontal (many-subject) aggregate, curated by something other than subject, was based on the economics of a physical world where aggregation produced efficiencies of production and distribution. The Internet changed that. It is no longer necessary for an aggregator to provide news to deliver me sports , or to provide a whole newspaper to deliver me the weather or a stock quote. The importance of curation becomes more prominent. …the more horizontal is the collection, the less likely it is to work in the digital world.” Must read. 9/10 Full article:? http://www.idealog.com/blog/aggregation-and-curation-two-concepts-that-explain-a-lot-about-digital-change ? (Unearthed by? Peter Hoeve ?- Curated by Robin Good) See it on Scoop.it , via Content Curation World
It’s Time To Find Your Niche, Create Value, Have Personality and To Think Beyond The Computer Screen
Robin Good : Kipp Bodnar at Hubspot suggests that remarkable content, niche identification, personality and thinking beyond the classic computer screen interface are the keys elements in developing a sound content strategy for the future. Here the essence of what he recommends: 1. Find Your Niche ? Your niche isn’t the product you sell. Rather, your niche is the subject matter that is of greatest interest to your prospective customers. If you sell supplies to auto body shop owners, then your niche is content about operating a successful auto body shop in every facet of the business, even those for which you don’t have products to sell. 2. Balance Quality and Velocity of Content – The challenge of content in the online media landscape is that content has to be high quality enough to stand out, but also be agile enough not to be out of date the moment it’s published. … 3. Have a Personality – Don’t be Bland Don’t be afraid to be fun, sarcastic, edgy, or any other tone that aligns with your brand and products. 4. Start Planning Beyond the Desktop Computer Screen …Start thinking about what your content looks like in a world without mice (the computer kind). It will have a huge impact on how we design our content and collect information from our leads. Right on the mark. 8/10 Read more: http://blog.hubspot.com/blog/tabid/6307/bid/31182/How-the-Third-Wave-of-Media-Is-Transforming-Marketing-Content.aspx ? See it on Scoop.it , via Internet Marketing Strategy 2.0
Group Video Calling Across Any Web Browser and All Mobile Devices: FriendCaller
Robin Good : C2Call GmbH provider of the FriendCaller voice and video calling apps, has expanded its service with the introduction of multi-point video and voice conferencing capabilities supporting up to ten call participants. FriendCaller supports Apple iOS devices including iPhone(R), iPod touch(R) and iPad(TM), Android(TM)-based smart phones and tablets, and the FriendCaller WebPhone at www.FriendCaller.com. From their official press release: ” For now, we are starting by supporting up to four video participants, and up to six audio participants. Later this month, we will be demonstrating even more advanced capabilities at Mobile World Congress in Barcelona, including support for up to seven video participants, and up to 20 voice participants. ” (Source:? http://www.marketwatch.com/story/friendcaller-introduces-cross-platform-multi-party-group-video-calling-2012-02-02 )? FriendCaller provides additional features besides group video calling. These include: – Text Messaging (SMS), – Browser-based WebPhone – Caller-ID – unique CallMe-Links – a real phone number. Features:? http://www.friendcaller.com/en/friendcaller/features.html ? The service is based on an advertising business model which allows users to benefit from all FriendCaller features at no price. The updated FriendCaller apps with the multi-point video conferencing feature are available starting today on the iTunes App Store, Android Market and the FriendCaller.com website. Getting Started / FAQ:? http://www.friendcaller.com/en/help.html ? N.B.: C2Call C2Call is the first company to offer free cloud hosted video and voice calls without the need to download software. C2Call’s FriendCaller is the first free multi-point video calling app that works across all desktop browsers and smart phone platforms. Find out more or try it out now:? http://www.friendcaller.com/ ? See it on Scoop.it , via Online Collaboration Tools
Can Business Be Social Again?
This video infographic from Jive Software explores the world of a social work atmosphere with very simple graphics and well used motion typography.?What if work was social again?? See it on Scoop.it , via Video Infographics Showcase
Good Advice On How To Become A Content Curator (especially if you are a librarian) | Backtalk
Robin Good : If you are a librarian, an information scientist or someone who has been trained to sift through lots of information and to extract valuable insight, you will enjoy reading this article by John Warrier published today on Library Journal.? Mr. Warrier, who is information librarian, has two jobs. The first is as a librarian at a community college. The second as a content curator at Neatorama.com where he “highlights” neat, odd, and fascinating bites of amusement, from the latest breakthroughs across hundreds of topics. In the article he shares his insight and advice about content curation and on what it may take for newbies to break into this field. “… content curators focus on the news needs of particular professions and industries. Professional News Curation Examples 1) The staff of PRDaily.com, for example, provides public relations professionals with the latest and the best news about that industry. 2) DesignBoom.com keeps track of the newest and hottest trends in art and industrial design. 3) BusinessInsider.com highlights news about world markets. … Getting Started You can get started in content curation quite quickly. a) All you need is a social media platform , such as a blog, Twitter feed, open-access Facebook page, or Google+ profile. b) Find the best content and add new items daily. c) Focus not on your own interests , but those of your readership. d) Prove that you can draw readers as a trusted source and keep them coming back for more. e) Then you should try to secure an internship . Many content curation firms, such as Mediaite, Gawker and Flavorwire, offer internships that will give you hands-on training in the field. They’ll train you to examine your audience, compile potential sources and pitch your content to the audience in an attention-grabbing way. ” Useful. 7/10 Full article:? http://lj.libraryjournal.com/2012/02/opinion/backtalk/digital-content-curation-is-a-perfect-career-fit-for-librarians-backtalk/ ? See it on Scoop.it , via Content Curation World