Archive for future
The More Horizontal Your Curation Focus, The Less Is Going To Work In The Digital World – The Shatzkin Files
This is an excerpt from a Mike Shatzkin article published in 2009 and entitled: ” Aggregation and curation: two concepts that explain a lot about digital change. ” If you are into curation, aggregation or into understanding why traditional publishers, record labels and newspapers are struggling so much in this digital era to keep their traditional services and products sustainable, you will likely find some eye-opening answers and explanation in here. Here the key takeaways I have found inside it: ” Aggregation is one of the core concepts of content presentation and commercialization. Any analysis of what happened to the record business, what is happening to newspapers , or the future of books and bookstores and magazines and TV that does not feature this concept prominently is almost certainly flawed. Aggregation, of course, simply means pulling together things which are not necessarily connected. Curation is a term that has always referred to the careful selection and pruning of aggregates, such as for a museum or an art exhibition. But the concept in the digital content world means the selection and presentation of these disparate items to help a browser or consumer navigate and select from them. Aggregation without curation is, normally, not very helful. ” The music album, the CD, the newspaper.? ” …one thing has been common to all of them and to all other newspapers: they cover the waterfront. (I have called that being “horizontal.”) They aggregate news of the world, the nation, and the city with sports, weather, stock quotes, advice to the lovelorn, and many other things. They sell almost all their advertising against the aggregate and against the brand, not against any specific item or interest being aggregated. And the competition for each paper is against other curated aggregates. Newspapers sold the curated aggregate to people who didn’t want most of it because the total price was a good deal for the parts they did want, just like the album was a good deal even if you only liked some of the songs. And now they are suffering precisely the same fate as the record album. The unit of appreciation is smaller than the [aggregated] whole. … So the long story short on newspapers is this: a business model of selling a horizontal (many-subject) aggregate, curated by something other than subject, was based on the economics of a physical world where aggregation produced efficiencies of production and distribution. The Internet changed that. It is no longer necessary for an aggregator to provide news to deliver me sports , or to provide a whole newspaper to deliver me the weather or a stock quote. The importance of curation becomes more prominent. …the more horizontal is the collection, the less likely it is to work in the digital world.” Must read. 9/10 Full article:? http://www.idealog.com/blog/aggregation-and-curation-two-concepts-that-explain-a-lot-about-digital-change ? (Unearthed by? Peter Hoeve ?- Curated by Robin Good) See it on Scoop.it , via Content Curation World
It’s Time To Find Your Niche, Create Value, Have Personality and To Think Beyond The Computer Screen
Robin Good : Kipp Bodnar at Hubspot suggests that remarkable content, niche identification, personality and thinking beyond the classic computer screen interface are the keys elements in developing a sound content strategy for the future. Here the essence of what he recommends: 1. Find Your Niche ? Your niche isn’t the product you sell. Rather, your niche is the subject matter that is of greatest interest to your prospective customers. If you sell supplies to auto body shop owners, then your niche is content about operating a successful auto body shop in every facet of the business, even those for which you don’t have products to sell. 2. Balance Quality and Velocity of Content – The challenge of content in the online media landscape is that content has to be high quality enough to stand out, but also be agile enough not to be out of date the moment it’s published. … 3. Have a Personality – Don’t be Bland Don’t be afraid to be fun, sarcastic, edgy, or any other tone that aligns with your brand and products. 4. Start Planning Beyond the Desktop Computer Screen …Start thinking about what your content looks like in a world without mice (the computer kind). It will have a huge impact on how we design our content and collect information from our leads. Right on the mark. 8/10 Read more: http://blog.hubspot.com/blog/tabid/6307/bid/31182/How-the-Third-Wave-of-Media-Is-Transforming-Marketing-Content.aspx ? See it on Scoop.it , via Internet Marketing Strategy 2.0
It May Not Be Content To Produce Revenues In The Future But Curated Suggestions and Recommendations
Robin Good : Back in March of 2011 Kevin Kelly wrote an interesting article entitled ” The Satisfaction Paradox “. Within it, he points clearly at an emerging trend: content price becoming lower and lower, and increased ease-of-access to tons of good content, whether this may be books, music or films.? In such a new world of abundance, where valuable content is all around me, cheap and easily accessible, what is then the next value-creation frontier, he asks. And this is the insightful view he offers: ” …Netflix has more great movies a click away — after I filter out the dross — than I can watch in my lifetime. What do I watch next? Spotify and other music streaming services will have more fantastic, I-am-in-heaven music available everywhere all the time than I can ever listen to. What do I listen to next? Google will have every book ever published only an eight of a second away, and collaborative filtering, friends recommendations and a better Amazon engine, will narrow down those stacks to the best 10,000 books for me. So what do I read next? I believe that answering this question is what outfits like Amazon will be selling in the future. For the price of a subscription you will subscribe to Amazon and have access to all the books in the world at a set price…(An individual book you want to read will be as if it was free, because it won’t cost you extra.) The same will be true of movies (Netflix), or music (iTunes or Spotify or Rhapsody.) You won’t be purchasing individual works. Instead you will pay Amazon, or Netflix, or Spotify, or Google for their suggestions of what you should pay attention to next. Amazon won’t be selling books (which are marginally free); they will be selling their recommendations of what to read. You’ll pay the subscription fee in order to get access to their recommendations to the “free” works, which are also available elsewhere. Their recommendations (assuming continual improvements by more collaboration and sharing of highlights, etc.) will be worth more than the individual books. You won’t buy movies; you’ll buy cheap access and pay for personalized recommendations… ” I ask you: How close are these “recommendations” and “suggestions” to the work that many curators do? Is curation then in the business of “what to pay attention to next”? Must-read. 10/10 Full article:? http://www.kk.org/thetechnium/archives/2011/03/the_satsisfacti.php ? See it on Scoop.it , via Online Business Models
P2P Live Video Streaming Is Coming: BitTorrent Live
Robin Good : P2P video live streaming is now a reality albeit still in the Beta testing phase. BitTorrent has now a live web site where you can download the P2P video streaming software for either PC, Mac or Linux computers.? Once installed you can test the effectiveness of P2P live video streaming technology by checking out the test streams or the live sessions every Friday night (8pm PST). ” Conventional video streaming—through, say, YouTube or Netflix—eats up network resources because each user is pulling in their own individual feed. The live peer-to-peer (P2P) streaming protocol created by BitTorrent founder and chief scientist Bram Cohen, instead works much like BitTorrent itself does. Everybody that requests a certain video stream shares the feed between themselves, rather than just leeching the content. This reportedly reduces lag drastically, network load and increases video quality for those watching. And, just like when torrenting, the more people that sign on to a stream, the better it looks for everybody. ” (Source: Sepp Hasslberger http://www.scoop.it/t/the-future-of-networking/p/1078829054/bittorrent-s-new-p2p-protocol-could-fix-the-internet-s-shoddy-streaming-video-quality ?)? Downloads:? http://live.bittorrent.com/downloads.html ? More info:? http://live.bittorrent.com/ ? See it on Scoop.it , via Online Video Publishing
Advertising Not: How Context and Sharing Disrupt The Most Popular Online Business Model
Robin Good : Felix Salmon on the Reuters blogs has a short but insightful article on how content creation and distribution is changing and on the diminishing value of being an integrated silo that created, edits, publishes and distributes its own content. He writes:?” Facebook and Google have become two of the biggest media companies in the world in extremely short amounts of time, precisely because they don’t have much interest in owning any content. Rupert Murdoch looks at Google and sees a pirate because he does everything : he both creates content (think 20th Century Fox), and also distributes it (think Sky TV). … While the social, digital world is one where the biggest media companies have a much lighter touch, and where the content creators with the broadest reach will be the ones who care the least about protecting their copyrights . I suspect that we’re only in the very early days of seeing how this is going to disrupt just about every media organization built on the idea of hosting a website and selling ads , including highly socially-attuned ones like the Huffington Post. HuffPo is built on the idea that when stories are shared on Twitter or Facebook, that will drive traffic back to huffingtonpost.com, where it can then monetize that traffic by selling it to advertisers. But in future, the most viral stories are going to have a life of their own, being shared across many different platforms and being read by people who will never visit the original site on which they were published. ” Insightful. 9/10 Read the full article:? http://blogs.reuters.com/felix-salmon/2012/01/23/how-sharing-disrupts-media/ ? See it on Scoop.it , via Online Business Models