Archive for google
Google Panda Update: Increased Focus on Freshness and High Quality Sites Tweak
From the article: ” Google today listed changes it made to its algorithm in January. As previously discussed, the biggest takeaway from that (at least in my opinion) was an increased focus on freshness through not only updates to the “Freshness Update,” but also through changes to universal search, which focus on the queries that deliver news results. The company also addressed a recent Panda tweak: High-quality sites algorithm improvements. [launch codenames “PPtl” and “Stitch”, project codename “Panda”] In 2011, we launched the Panda algorithm change, targeted at finding more high-quality sites. We improved how Panda interacts with our indexing and ranking systems, making it more integrated into our pipelines. We also released a minor update to refresh the data for Panda. ” Read the full story:? http://www.webpronews.com/google-panda-update-addressed-in-new-google-announcement-2012-02 ? See it on Scoop.it , via Google Farmer Panda Update
How To Leverage Google Analytics To Find Out More Useful Information About Your Key Traffic Referrers
Robin Good : By going beyond the superficial traffc data visible inside Google Analytics there is a treasure trove of valuable info, that only a few know how to get to. Kristi Hines highlights for you where is that info and how you can get to it from Google Analytics data. Specifically, she identifies a few key areas in which you can very useful info by looking deeper at Analytics: 1) Key Twitter users sending you traffic 2) Your most popular posts on Twitter 3) Which pages on your site get a lot of traffic from Google Image Search 4) Performance of your guest posts and your comments elsewhere 5) Traffic coming from LinkedIn shares, groups, answers or company pages Useful. 8/10. Full article:? http://sem-group.net/search-engine-optimization-blog/5-things-you-can-learn-by-drilling-down-on-traffic-sources-in-google-analytics/ ? See it on Scoop.it , via Internet Marketing Strategy 2.0
Good Advice On How To Become A Content Curator (especially if you are a librarian) | Backtalk
Robin Good : If you are a librarian, an information scientist or someone who has been trained to sift through lots of information and to extract valuable insight, you will enjoy reading this article by John Warrier published today on Library Journal.? Mr. Warrier, who is information librarian, has two jobs. The first is as a librarian at a community college. The second as a content curator at Neatorama.com where he “highlights” neat, odd, and fascinating bites of amusement, from the latest breakthroughs across hundreds of topics. In the article he shares his insight and advice about content curation and on what it may take for newbies to break into this field. “… content curators focus on the news needs of particular professions and industries. Professional News Curation Examples 1) The staff of PRDaily.com, for example, provides public relations professionals with the latest and the best news about that industry. 2) DesignBoom.com keeps track of the newest and hottest trends in art and industrial design. 3) BusinessInsider.com highlights news about world markets. … Getting Started You can get started in content curation quite quickly. a) All you need is a social media platform , such as a blog, Twitter feed, open-access Facebook page, or Google+ profile. b) Find the best content and add new items daily. c) Focus not on your own interests , but those of your readership. d) Prove that you can draw readers as a trusted source and keep them coming back for more. e) Then you should try to secure an internship . Many content curation firms, such as Mediaite, Gawker and Flavorwire, offer internships that will give you hands-on training in the field. They’ll train you to examine your audience, compile potential sources and pitch your content to the audience in an attention-grabbing way. ” Useful. 7/10 Full article:? http://lj.libraryjournal.com/2012/02/opinion/backtalk/digital-content-curation-is-a-perfect-career-fit-for-librarians-backtalk/ ? See it on Scoop.it , via Content Curation World
It May Not Be Content To Produce Revenues In The Future But Curated Suggestions and Recommendations
Robin Good : Back in March of 2011 Kevin Kelly wrote an interesting article entitled ” The Satisfaction Paradox “. Within it, he points clearly at an emerging trend: content price becoming lower and lower, and increased ease-of-access to tons of good content, whether this may be books, music or films.? In such a new world of abundance, where valuable content is all around me, cheap and easily accessible, what is then the next value-creation frontier, he asks. And this is the insightful view he offers: ” …Netflix has more great movies a click away — after I filter out the dross — than I can watch in my lifetime. What do I watch next? Spotify and other music streaming services will have more fantastic, I-am-in-heaven music available everywhere all the time than I can ever listen to. What do I listen to next? Google will have every book ever published only an eight of a second away, and collaborative filtering, friends recommendations and a better Amazon engine, will narrow down those stacks to the best 10,000 books for me. So what do I read next? I believe that answering this question is what outfits like Amazon will be selling in the future. For the price of a subscription you will subscribe to Amazon and have access to all the books in the world at a set price…(An individual book you want to read will be as if it was free, because it won’t cost you extra.) The same will be true of movies (Netflix), or music (iTunes or Spotify or Rhapsody.) You won’t be purchasing individual works. Instead you will pay Amazon, or Netflix, or Spotify, or Google for their suggestions of what you should pay attention to next. Amazon won’t be selling books (which are marginally free); they will be selling their recommendations of what to read. You’ll pay the subscription fee in order to get access to their recommendations to the “free” works, which are also available elsewhere. Their recommendations (assuming continual improvements by more collaboration and sharing of highlights, etc.) will be worth more than the individual books. You won’t buy movies; you’ll buy cheap access and pay for personalized recommendations… ” I ask you: How close are these “recommendations” and “suggestions” to the work that many curators do? Is curation then in the business of “what to pay attention to next”? Must-read. 10/10 Full article:? http://www.kk.org/thetechnium/archives/2011/03/the_satsisfacti.php ? See it on Scoop.it , via Online Business Models
How To Brand Your Google Search Results: The Three Key Steps
Robin Good : If you are looking to improve your reputation / visibility / branding online,?Ann Smarty has a great report up on MarketinPilgrim, which has lots of great advice, information and helpful tools. From the original article: ” If you are blogging a lot and care about your brand name and what people see when they are searching Google for your name, here are exactly three things you need to do once to improve your Google search results branding: 1. Verify the Authorship of Your Articles 2. Create a Master Feed of Your Contributions 3. Claim Your Brand Name in Major Social Networks ” In the article Ann provides lots of detailed suggestions, examples and references while also providing specific free tools to use to execute each one of these steps. Recommended reading. 9/10 Full article:? http://www.marketingpilgrim.com/2012/02/3-must-take-steps-to-brand-search-results-for-your-name.html ? See it on Scoop.it , via Internet Marketing Strategy 2.0