Archive for law
The More Horizontal Your Curation Focus, The Less Is Going To Work In The Digital World – The Shatzkin Files
This is an excerpt from a Mike Shatzkin article published in 2009 and entitled: ” Aggregation and curation: two concepts that explain a lot about digital change. ” If you are into curation, aggregation or into understanding why traditional publishers, record labels and newspapers are struggling so much in this digital era to keep their traditional services and products sustainable, you will likely find some eye-opening answers and explanation in here. Here the key takeaways I have found inside it: ” Aggregation is one of the core concepts of content presentation and commercialization. Any analysis of what happened to the record business, what is happening to newspapers , or the future of books and bookstores and magazines and TV that does not feature this concept prominently is almost certainly flawed. Aggregation, of course, simply means pulling together things which are not necessarily connected. Curation is a term that has always referred to the careful selection and pruning of aggregates, such as for a museum or an art exhibition. But the concept in the digital content world means the selection and presentation of these disparate items to help a browser or consumer navigate and select from them. Aggregation without curation is, normally, not very helful. ” The music album, the CD, the newspaper.? ” …one thing has been common to all of them and to all other newspapers: they cover the waterfront. (I have called that being “horizontal.”) They aggregate news of the world, the nation, and the city with sports, weather, stock quotes, advice to the lovelorn, and many other things. They sell almost all their advertising against the aggregate and against the brand, not against any specific item or interest being aggregated. And the competition for each paper is against other curated aggregates. Newspapers sold the curated aggregate to people who didn’t want most of it because the total price was a good deal for the parts they did want, just like the album was a good deal even if you only liked some of the songs. And now they are suffering precisely the same fate as the record album. The unit of appreciation is smaller than the [aggregated] whole. … So the long story short on newspapers is this: a business model of selling a horizontal (many-subject) aggregate, curated by something other than subject, was based on the economics of a physical world where aggregation produced efficiencies of production and distribution. The Internet changed that. It is no longer necessary for an aggregator to provide news to deliver me sports , or to provide a whole newspaper to deliver me the weather or a stock quote. The importance of curation becomes more prominent. …the more horizontal is the collection, the less likely it is to work in the digital world.” Must read. 9/10 Full article:? http://www.idealog.com/blog/aggregation-and-curation-two-concepts-that-explain-a-lot-about-digital-change ? (Unearthed by? Peter Hoeve ?- Curated by Robin Good) See it on Scoop.it , via Content Curation World
Il Sole 24 Ore: The numbers speak
Il Sole 24 Ore is an Italian daily newspaper for the economy, finance and law now also available for iPhone, iPod Touch and iPad. This explanatory video visually demonstrates features of the app using a combination of live action video and motion graphics. Produced by Milan-based information designer Laura Cattaneo. Source: http://www.videoinfographics.com/ ?? See it on Scoop.it , via Video Infographics Showcase
Transform Your Blog Into a Flipboard-Looking Magazine for the iPad: Onswipe
Robin Good : OnSwipe is a great service that allows anyone to easily generate an iPad-compatible version of their blog, that is beautifully designed and extremely easy to access and navigate.? OnSwipe provides a free online dashboard in which, after you have registere yourself, you can set up any number of content sections based on RSS feeds or other content channels you have access to.? OnSwipe does all the rest. What you need to do on your end is to place a tiny JavaScript snippet into your web site home page HTML code and from that moment on, iPad-based visitors will be served your web site “special” version, organized around the sections and feeds you have previously provided. To get an idea of the final results looks like check also this other video clip: http://youtu.be/BpBg9BM2FKU ? ? Try it out now on any site. I have tested it and it does work flawlessly. ? Impressive. 9/10 Try it out here: http://onswipe.com ? See it on Scoop.it , via Web Publishing Tools
Startup Funding: The Fund-Raising Game Has Changed – 7 Ways To Raise Money For Your Business In 2012
From the article intro: ” Startup funds will be harder to come by in 2012, according to hundreds of venture capitalists polled in a recent survey by the National Venture Capital Association. … In spite of the gloomy funding forecasts, there’s still hope for entrepreneurs in need of cash in 2012. In fact, small-business financing options outside the venture capital industry are rapidly proliferating in the digital age. With just a few clicks, anyone can pitch a business idea to the growing ranks of angel investors. In addition, a number of Web services now provide platforms for entrepreneurs to raise small sums of money from large pools of people — a process known as crowdfunding . Even Congress is showing deference toward the Internet’s capacity to connect businesses with capital, as lawmakers weigh rule-changes that would allow entrepreneurs to use social networks to sell stakes in their startups. (Under current securities law, entrepreneurs can only solicit donations.) Still, a large share of startup funds continues to flow from the old-fashioned lender that small-business owners love to hate: banks. … So regardless of whether you run a tech startup on the hunt for strategic Silicon Valley investors or you own a local restaurant that’s in need of nothing more than a simple bank loan, entrepreneurs must recognize that in the new year, the fund-raising game has changed. ” Here are the new ways to raise in 2012: 1. Banks 2. Crowdfunding 3. Contest and Accelerator Programs 4. Online Pawn Shops 5. Friends and Family 6. Angel List 7. Revenue-Based Financing Fibd out more: http://www.huffingtonpost.com/2011/12/23/startup-funding-7-ways-to-raise-money-in-2012_n_1161801.html#s563590&title=Banks ? See it on Scoop.it , via Online Business Models
Tell a Great Story, Forget About Branded Content | Forbes
Image via Wikipedia In a few short years, our ability to forcibly interrupt consumers with our advertising is going to be greatly diminished.? There will be more channels, more content across more screens, and many fewer interruptive ads.? Yes, we… ? What great insights this article has! We already know storytelling is key to successful marketing but the author goes even further when saying, “But the concept of branded content is fundamentally flawed. By definition, branded content doesn’t even need to be good content. As long as we remain focused on creating something “branded,” we are missing the entire reason consumers are watching in the first place. It is a very subtle idea that requires brand managers and CMOs to shake off some of their core beliefs about how we talk to our customers.” ? And, “It’s not logical to think that consumers will ever volunteer to watch or share our marketing, so let’s stop making marketing and instead start telling stories . We need to unshackle ourselves from old formats and embrace an idea that has existed since humans first began communicating.” ? Read the article for other great words of wisdom — along with understanding the bleak future of marketing and advertising if we don’t shift business efforts into becoming story-centric. ? The only piece that’s missing in this post is any discussion about the fundamental dynamic of storytelling: ? story sharing. It seems the author is still focused on broadcasting stories instead of engaging in swapping stories with customers (i.e. listening to their stories in return). ? But one step at a time 
…. See it on Scoop.it , via Internet Marketing Strategy 2.0