Archive for marketing
It’s Time To Find Your Niche, Create Value, Have Personality and To Think Beyond The Computer Screen
Robin Good : Kipp Bodnar at Hubspot suggests that remarkable content, niche identification, personality and thinking beyond the classic computer screen interface are the keys elements in developing a sound content strategy for the future. Here the essence of what he recommends: 1. Find Your Niche ? Your niche isn’t the product you sell. Rather, your niche is the subject matter that is of greatest interest to your prospective customers. If you sell supplies to auto body shop owners, then your niche is content about operating a successful auto body shop in every facet of the business, even those for which you don’t have products to sell. 2. Balance Quality and Velocity of Content – The challenge of content in the online media landscape is that content has to be high quality enough to stand out, but also be agile enough not to be out of date the moment it’s published. … 3. Have a Personality – Don’t be Bland Don’t be afraid to be fun, sarcastic, edgy, or any other tone that aligns with your brand and products. 4. Start Planning Beyond the Desktop Computer Screen …Start thinking about what your content looks like in a world without mice (the computer kind). It will have a huge impact on how we design our content and collect information from our leads. Right on the mark. 8/10 Read more: http://blog.hubspot.com/blog/tabid/6307/bid/31182/How-the-Third-Wave-of-Media-Is-Transforming-Marketing-Content.aspx ? See it on Scoop.it , via Internet Marketing Strategy 2.0
How To Leverage Google Analytics To Find Out More Useful Information About Your Key Traffic Referrers
Robin Good : By going beyond the superficial traffc data visible inside Google Analytics there is a treasure trove of valuable info, that only a few know how to get to. Kristi Hines highlights for you where is that info and how you can get to it from Google Analytics data. Specifically, she identifies a few key areas in which you can very useful info by looking deeper at Analytics: 1) Key Twitter users sending you traffic 2) Your most popular posts on Twitter 3) Which pages on your site get a lot of traffic from Google Image Search 4) Performance of your guest posts and your comments elsewhere 5) Traffic coming from LinkedIn shares, groups, answers or company pages Useful. 8/10. Full article:? http://sem-group.net/search-engine-optimization-blog/5-things-you-can-learn-by-drilling-down-on-traffic-sources-in-google-analytics/ ? See it on Scoop.it , via Internet Marketing Strategy 2.0
10-Point Guide To Authority Link Building | SEOMoz
Robin Good : Neil Patel at SEOMoz says it right: ” …nearly half of what determines the rank of your site is based upon the types of links driving to your site. ” And it is true, that even now, knowing the tactics and skills required to build incoming quality links to a web site, can still be tangibly beneficial to the visibility of that site inside the SERPs. In this 10-point guide to link-building, Neil Patel provides a good basic roundup of popular approaches to link building while providing inspiration and examples on how to do it. Here an excerpt of the ten key points he discusses: Rule 1: Write content that attracts Editorial In-content Links ? Rule 2: Fix other people’s broken links Rule 3: Create a desirable image library Rule 4: Offer to write a column or do a guest post Rule 5: Go to where your target audience hangs out Rule 6: Fill gaps in content Rule 7: Contact big media at the right time Rule 8: Approach government or education sites Rule 9. Buy links without penalty Rule 10: Know the difference between a good and a bad site” For each one of the Rules, Neil provides a good explanation of what he means, and some real cases or examples of how you can do this too. He also provides links to some useful resources, tools and examples. Useful. 7/10 Full guide:? http://www.seomoz.org/blog/the-10-golden-rules-to-attracting-authority-links ? See it on Scoop.it , via Internet Marketing Strategy 2.0
10-Point Guide To Authority Link Building | SEOMoz
Robin Good : Neil Patel at SEOMoz says it right: ” …nearly half of what determines the rank of your site is based upon the types of links driving to your site. ” And it is true, that even now, knowing the tactics and skills required to build incoming quality links to a web site, can still be tangibly beneficial to the visibility of that site inside the SERPs. In this 10-point guide to link-building, Neil Patel provides a good basic roundup of popular approaches to link building while providing inspiration and examples on how to do it. Here an excerpt of the ten key points he discusses: Rule 1: Write content that attracts Editorial In-content Links ? Rule 2: Fix other people’s broken links Rule 3: Create a desirable image library Rule 4: Offer to write a column or do a guest post Rule 5: Go to where your target audience hangs out Rule 6: Fill gaps in content Rule 7: Contact big media at the right time Rule 8: Approach government or education sites Rule 9. Buy links without penalty Rule 10: Know the difference between a good and a bad site” For each one of the Rules, Neil provides a good explanation of what he means, and some real cases or examples of how you can do this too. He also provides links to some useful resources, tools and examples. Useful. 7/10 Full guide:? http://www.seomoz.org/blog/the-10-golden-rules-to-attracting-authority-links ? See it on Scoop.it , via Internet Marketing Strategy 2.0
How To Brand Your Google Search Results: The Three Key Steps
Robin Good : If you are looking to improve your reputation / visibility / branding online,?Ann Smarty has a great report up on MarketinPilgrim, which has lots of great advice, information and helpful tools. From the original article: ” If you are blogging a lot and care about your brand name and what people see when they are searching Google for your name, here are exactly three things you need to do once to improve your Google search results branding: 1. Verify the Authorship of Your Articles 2. Create a Master Feed of Your Contributions 3. Claim Your Brand Name in Major Social Networks ” In the article Ann provides lots of detailed suggestions, examples and references while also providing specific free tools to use to execute each one of these steps. Recommended reading. 9/10 Full article:? http://www.marketingpilgrim.com/2012/02/3-must-take-steps-to-brand-search-results-for-your-name.html ? See it on Scoop.it , via Internet Marketing Strategy 2.0