Archive for media
How To Brand Your New YouTube Profile | SocialMediaExaminer
Robin Good : Not everyone likes YouTube new interface facelift, but what counts, is how effective your YouTube presence is in helping you reach your audience and in be found, linked and discovered by new potential fans. Casey Zeman at SocialMediaExaminer has some good, illustrated advice, to share. Here my key takeaways: “#1: Add Your Custom URLs in the Newly Placed Description Area #2: Add Overlays to ALL of Your Videos (Previous YouTube guidelines required you to promote your videos in order to take advantage of YouTube’s self-branded overlays.?However, YouTube has changed that requirement. You don’t need to have a running and approved promotion for a specific video to take advantage of overlays. Now you can simply create the promoted video, pause the campaign and still have the power of the branded overlay.) #3: Prevent Other Ads from Showing on Your Video ” But there is more. Informative. 7/10 Full article:? http://www.socialmediaexaminer.com/5-ways-to-brand-your-new-youtube-profile/ ? See it on Scoop.it , via Online Video Publishing
Caption and Sub-Title Your Video Clips with CapScribe (Mac)
Robin Good : CapScribe Open is a freely available Mac-based video editor for overlaying captions, sub-titles and descriptions on Quicktime, YouTube, and Flash videos. CapScribe runs only on Intel Macs. To get a free copy simply send an email to:?info[at]inclusivemedia.ca P.S.: be sure to replace the “[at]” with an “@” in the email address.?You must put “CapScribe Request” in the header it we may not get back to you. ? Be sure to include the following survey questions and responses in your email: ? What do you do (where do you work, if relevant to your request. If at a university, please identify the group/research unit you’re involved with, don’t just identify the school)? ? How you’re planning to use CapScribe? Are you a previous user of CapScribe? ? How did you heard about CapScribe? More info:? http://www.inclusivemedia.ca/launch/index.php?option=com_content&view=article&id=66&Itemid=40 ? See it on Scoop.it , via Online Video Publishing
Avid for iPad Is Here
” Avid has launched a new video editing iPad app, which it hopes will give Apple’s iMovie a run for its money, and is Avid’s first prosumer video editing app for the iPad. Avid Studio for the iPad enables you to quickly arrange your clips in the Storyboard, make precision edits using the Timeline, and add high-quality transitions, effects, and soundtracks to your movie footage. ” Source:? http://www.geeky-gadgets.com/avid-studio-video-editing-app-arrives-on-the-ipad-02-02-2012/ ? “Avid has created an app with the power of a professional editor, yet is easy enough for newcomers. It looks to be a big step up from Apple’s iMovie app, which is strictly for home hobbyists. The Avid Studio app combines a storyboard and timeline interface, where users can arrange clips in the storyboard, then use the timeline for precise cuts. It also offers touch controls not found in the desktop, like the ability to resize and rotate titles with a gesture. To get media to edit, users can capture video or photos within the app, import media from iTunes, or capture from a camera using the iPad Camera Connection Kit ($29). More than a basic editor, the Avid app includes picture-in-picture effects, as well as multiple audio tracks for layering sounds. When they’re done, users can upload their creations directly to their YouTube or Facebook accounts, save them to their computers, or send them to their Avid Studio desktop program for further editing. Other features include 3D animations, transitions, and titles; full title and graphic control; pan-and-zoom for photos; and full screen playback. ” Source: http://www.onlinevideo.net/2012/02/avid-editing-comes-to-the-apple-ipad/ ? The new Avid Studio iPad application is now available to download from the iTunes App Store for ?2.99 or $4.99 More info: http://itunes.apple.com/app/avid-studio/id491113378?mt=8 ?? See it on Scoop.it , via Online Video Publishing
It’s Time To Find Your Niche, Create Value, Have Personality and To Think Beyond The Computer Screen
Robin Good : Kipp Bodnar at Hubspot suggests that remarkable content, niche identification, personality and thinking beyond the classic computer screen interface are the keys elements in developing a sound content strategy for the future. Here the essence of what he recommends: 1. Find Your Niche ? Your niche isn’t the product you sell. Rather, your niche is the subject matter that is of greatest interest to your prospective customers. If you sell supplies to auto body shop owners, then your niche is content about operating a successful auto body shop in every facet of the business, even those for which you don’t have products to sell. 2. Balance Quality and Velocity of Content – The challenge of content in the online media landscape is that content has to be high quality enough to stand out, but also be agile enough not to be out of date the moment it’s published. … 3. Have a Personality – Don’t be Bland Don’t be afraid to be fun, sarcastic, edgy, or any other tone that aligns with your brand and products. 4. Start Planning Beyond the Desktop Computer Screen …Start thinking about what your content looks like in a world without mice (the computer kind). It will have a huge impact on how we design our content and collect information from our leads. Right on the mark. 8/10 Read more: http://blog.hubspot.com/blog/tabid/6307/bid/31182/How-the-Third-Wave-of-Media-Is-Transforming-Marketing-Content.aspx ? See it on Scoop.it , via Internet Marketing Strategy 2.0
Down-To-Earth Advice from a Professional Curator: Stanford Libraries Henry Lowood
Robin Good : Great advice for curators of all kinds from Henry Lowood, curator of the history of science and technology/ film and media at Stanford University libraries. In this video 14′-minute long interview by Howard Rheingold, besides some interesting digression on curation as intended inside large “collecting” institutions, there is also some super-valuable and down-to-earth advice for the typical content curators out there. Here my key takeaways [my own words]: ” Sometimes things are not what they seems to be. Avoid terrible mistakes by going beyond the surface and thinking “like a detective”.? If you include in a collection things that may not seem what they look to be, because you have not explored them enough, you run a big risk of losing your reputation as a “trusted” curator for that topic.? Those who are “experts” in that field, will easily spot those inconsistencies as they pay great attention to such details.? It’s therefore important to “slow down”, and to look in depth at the context of the item you are “curating”.? Don’t just post content because you have spotted content which has relevant “keywords” in it or the title makes it look enticing. Go and look well and make sure it really is what you think it is. ” ? Must watch (especially from 12′:25″on):? http://www.youtube.com/watch?v=svAkKGfacbo ? (Spotted by Beth Kanter ) See it on Scoop.it , via Content Curation World