Archive for online content
Metered Paywalls Are Getting Traction | Poynter
Bill Mitchell reports for Poynter on the issue of raising paywalls for online media companies. From what he says it looks like the future is not so bleak after all. Several companies have already made the move and the fear of losing a big portion of their audience has been superseeded by the discovery of new revenue channel. Key highlights include:? “The evidence indicates that some portion of online audiences — the percentages vary widely — are willing to pay for online content. Some money is on the table, in other words, and news organizations should have pretty good reasons if they’re just going to leave it there. As news organizations continue in their unpredictable transition from analog to digital delivery, they need to establish a paying relationship with their digital customers – and not just their advertisers — sooner rather than later. Putting a price on their digital wares is encouraging newsrooms to step up the quality — in economic terms, the new value — of the online experience they expect people to pay for. As social media plays a larger role in the distribution of and traffic to digital news, media companies need to develop strategies that generate revenue without impeding the social networking of their content.” Lots of valuable information in this article and numerous references to actual stories and cases. Recommended. 9/10? Source: www.poynter.org , via Robin Good
Curate and Build Stories with Audio Clips and Podcasts: Storify Integrates SoundCloud
Storify launched its public beta version in April of this year, and quickly became a popular platform for online content curation. Storify allows users to pull information from social media – tweets, videos, photos, links – in order to build stories, and …
New CMS and Content Curation Tool: Evectors Pages
For publishers, Pages gives quick and easy content management as well as easy-to-build sites that launch smoothly. For agencies, Pages presents a powerful, malleable solution that streamlines monitoring, harnessing, and repurposing online content.
HiveFire CEO to Expand Global Footprint of Content Curation
Content curation has gained significant traction as a preferred marketing tactic of American marketers, resulting in marketers worldwide seeking out ways to implement it in their own markets. Today, HiveFire, Inc., an online content marketing technology …
Two Key Reasons to Put a Gate in Front of Your Content
We’ve previously argued about whether businesses should put their online content behind forms or not. It’s a marketing debate that deserves to be revisited. David Meerman Scott, traditionally an opponent of content gates, recognizes that in some cases, …