Archive for sales
Announce, Promote and Sell Your Event with DoAttend
DoAttend is a great new web-based service which allows you to: a) Create your event landing page easily and by being able to add images, links, and your preferred videos within an already professionally-designed web template. b) Brand your event page with your logo and masthead. c) Design your own event tickets with your own logo. d)? Customise the information you want to collect from attendees, ticket buyers and guests. e) Create free tickets , paid tickets, and your own sale periods (good for offering early–bird tickets).?Limit the quantity on sale or let them run wild.?Create multiple discount coupons, configure them as percentages or absolute amounts and set their validity period. f)? Setup a LIVE Coverage page for your event, that streams live tweets and photos tagged on Flickr. Collate what everyone’s taking about into a single web page, that’s accessible to anyone through a web browser. g) Track your registrations and attendees?and export all registration information to a CSV format anytime you want. h)? Send emails to attendees who’ve registered for your event. Choose from any one of the categories available (such as all completed registrants, attendees who’ve purchased a specific ticket, etc) and send a single email to every attendee in the category. Great for communicating last minute reminders to attendees before the event. j) Print badges for all your attendees to wear on the event day. Customize the size of the badge, the information to display, font sizes and colors. The service is optimized for both iPhone and iPads.? Check out all features:? http://doattend.com/features ? Pricing:? http://doattend.com/pricing ?(it’s free for free events and you pay a small percentage on your ticket sales for paid ones) Find out more:? http://doattend.com ? (Reviewed by Robin Good) See it on Scoop.it , via Internet Marketing Strategy 2.0
Curation Is The Wrong Answer When Your Problem Is To Quickly Publish Great Content
Ryan Skinner nails it right on the head: ” …Curation is the wrong answer when the question is: “How can I fill our sales funnel with cheap content, quicker than quick?” And it’s the right answer when the question is: “How can I give people a deeper understanding of what I know and love? ” … Here a few gems from his six key recommendations: As narrow as possible : If you’re one guy with one hour a week, you can’t curate a good newsletter about cloud technology. The less resources you have at your disposal, the narrower should be your topic, your focus and your audience. More than a link : This is the era of frictionless sharing, goddammit. Friction is a demonstration of care. Anyone can send a link. If you’re going to curate and share, add something. Some insight. Commentary. But no more than necessary. Slap asses : If you’re going to curate someone’s content, you owe it to yourself and to them to be open about it. Preferably, it’s someone you follow and share comments with. And be sure to give them credit. Give away the reins : To whatever extent possible, allow the people you’re curating for, to influence contents in the future. The likes of Reddit have made this idea their raison d’etre. There’s a reason for that. Read the other recommendations and the full article:? http://www.velocitypartners.co.uk/2012/01/18/get-to-terms-with-content-curation-pros-and-cons-and-6-principles/ ? See it on Scoop.it , via Content Curation World
How To Generate Revenue From Facebook Marketing: 5 Effective Strategies | Mashable
If you’ve read any of the Facebook marketing case studies over the last year, you’ve seen examples of small business profits and boosts in ecommerce sales via Facebook sharing. ? If your business is ready to move toward Facebook profits, your next question should be: “What distinguishes profitable and unprofitable Facebook marketing campaigns?” ? There are a number of strategies companies use to do Facebook business effectively. Let’s look at five of them: ? 1. Advertising-Based Ecommerce : Marketers can leverage the massive reach and highly customizable targeting of Facebook’s ad platform.?The ads-direct-to-websites option is often overlooked, but can be immediately profitable. ? 2. Fan Marketing Ecommerce : Some businesses have taken the radical step to start entirely new pages and use Facebook ads to grow a new and more targeted fan base. With their more sophisticated and up-to-date understanding of how to engage fans, they achieve better results than they had with their old page. ? 3. Facebook Ads and Email : Many companies already have email dialed in. They know how much the average email subscriber is worth to their company, and they have an email marketing process that’s profitable. ? 4. Facebook Ads and Text Messaging : As example, users can respond?to a coupon for a product or service. ? 5. Generating Traffic to Your Ad-Supported Site : If you’re a publisher or blogger, content is your stock in trade, and advertising is usually your bread and butter. Why not create a Facebook page for your site, grow that fan base, then post a link to every new article? This boosts traffic to your website…. ? Read the full article:? http://j.mp/A1oIeE (Curated by Giuseppe Mauriello) See it on Scoop.it , via Online Business Models
Music 2.0: New Business Models Examples – Future of Music Coalition (2009)
Thanks to Gianluca Abbadessa who pointed me to uncover this valuable four-set presentation from Kristin Thomson of the Future of Music Coalition, looking at emerging music business models and specifically at the issues of sales (where unsigned artists can sell their music), compensation of artists, and distribution what channels can be utilized for effective distribution. Even if this presentation dates back to 2009 it still includes highly valuable examples, case studies, resources and references that are as valid today as three years ago. The video playlist is made up of four video clips in which you can see the slides from the presentation and hear the voice of Kristin Thomson explaining them.?In total the four clips have a duration of about 31 mins and they will play in sequence automatically. Check out also these two excellent companion PDFs: a) Digital Distribution http://futureofmusic.org/sites/default/files/digitaldistribution.pdf ? b) New Business Models http://futureofmusic.org/sites/default/files/newbusinessmodels.pdf ? Highly Recommended. 9/10 Source:? http://www.shortform.com/Africanasoul/music2.0businessmodel/music-2-0-business-models-part-1 ? See it on Scoop.it , via Online Business Models
How Do You Find Out If Your Website Is Engaging?
Robin Good : If you are seriously interested in optimizing and continuously improving the traffic, engagement level and subscriptions / sales on your web site, this article can provide some good basic advice on how to extract the most valuable actionable info from Google Analytics. Three areas are of critical importance for you:? a) Acquisition b) Engagement c) Outcome – Goals? The three key engagement metrics that you should give highest priority and attention to, when it comes to engagement, are: 1) Pages per Visit : This is the average number of pages a visitor views when coming to your website. The more engaging your site is, the more inclined visitors will be to continue clicking beyond the entry page. 2) Average Time on Site : This refers to the typical amount of time visitors spend on your site, despite whether they continue to stay on the page they came in on or navigate elsewhere within your domain. 3) Bounce Rate : This represents the percentage of single-page visits to your site. It gives you a sense of how many visitors left your site from the entrance page rather than clicking further into your site as compared to total visitors. Like Pages per Visit, Bounce Rate can help you determine the performance of your entry pages based on the actions visitors take (or don’t take) after they’ve arrived on your site. In this article you can find also a simplified review of the “Goals” function inside Google Analytics and how it can be best used. Check out also the new Google Analytics features reviewed here:? http://mashable.com/2011/11/30/google-analytics-new-features/ ? also not to be missed:? http://mashable.com/2011/09/29/real-time-analytics-google/ ? ? Informative. 7/10 Read the full article here:? http://mashable.com/2012/01/04/google-analytics-guide/ ? (Curated by Robin Good) See it on Scoop.it , via Internet Marketing Strategy 2.0