Archive for traffic
How To Leverage Google Analytics To Find Out More Useful Information About Your Key Traffic Referrers
Robin Good : By going beyond the superficial traffc data visible inside Google Analytics there is a treasure trove of valuable info, that only a few know how to get to. Kristi Hines highlights for you where is that info and how you can get to it from Google Analytics data. Specifically, she identifies a few key areas in which you can very useful info by looking deeper at Analytics: 1) Key Twitter users sending you traffic 2) Your most popular posts on Twitter 3) Which pages on your site get a lot of traffic from Google Image Search 4) Performance of your guest posts and your comments elsewhere 5) Traffic coming from LinkedIn shares, groups, answers or company pages Useful. 8/10. Full article:? http://sem-group.net/search-engine-optimization-blog/5-things-you-can-learn-by-drilling-down-on-traffic-sources-in-google-analytics/ ? See it on Scoop.it , via Internet Marketing Strategy 2.0
Advertising Not: How Context and Sharing Disrupt The Most Popular Online Business Model
Robin Good : Felix Salmon on the Reuters blogs has a short but insightful article on how content creation and distribution is changing and on the diminishing value of being an integrated silo that created, edits, publishes and distributes its own content. He writes:?” Facebook and Google have become two of the biggest media companies in the world in extremely short amounts of time, precisely because they don’t have much interest in owning any content. Rupert Murdoch looks at Google and sees a pirate because he does everything : he both creates content (think 20th Century Fox), and also distributes it (think Sky TV). … While the social, digital world is one where the biggest media companies have a much lighter touch, and where the content creators with the broadest reach will be the ones who care the least about protecting their copyrights . I suspect that we’re only in the very early days of seeing how this is going to disrupt just about every media organization built on the idea of hosting a website and selling ads , including highly socially-attuned ones like the Huffington Post. HuffPo is built on the idea that when stories are shared on Twitter or Facebook, that will drive traffic back to huffingtonpost.com, where it can then monetize that traffic by selling it to advertisers. But in future, the most viral stories are going to have a life of their own, being shared across many different platforms and being read by people who will never visit the original site on which they were published. ” Insightful. 9/10 Read the full article:? http://blogs.reuters.com/felix-salmon/2012/01/23/how-sharing-disrupts-media/ ? See it on Scoop.it , via Online Business Models
The Google Penalization Guide: Everything You Wanted To Know About It
Robin Good : If you are looking to understand more about Google penalizations, whether “algorithmic” (like Google Panda) or “manual”, here is a great guide by David Harry to dive into. Key sections in this guide include: Have You Been Penalized? What Can You Get Penalized For? Diagnosing a Google Penalty How to Deal With a Google Penalty Dealing with Algorithm Changes What Data to Keep for the SEO Doctor Recommended. 8/10 Full article:? http://searchenginewatch.com/article/2141098/Google-Penalty-or-Algorithm-Change-Dealing-With-Lost-Traffic ? See it on Scoop.it , via Google Farmer Panda Update
Google Panda 3.2 Update Confirmed
” Google has confirmed reports of a Panda update with us. [Google] told us they have done a data refresh of the Google Panda algorithm about a week ago, and added that there were no additional signals or algorithm changes. This was only a data refresh. I saw reports over the past week or so of webmasters commenting about their rankings. Most were complaining that they lost rankings, but some said sites that were originally hit by Panda regained their traffic levels pre-Panda. This would explain the data refresh, where Google ran the algorithm and updated the sites that should or should not have been touched by Panda. ” Read the full article:? http://searchengineland.com/google-panda-3-2-update-confirmed-109321 ? (thanks to Giuseppe Mauriello ) See it on Scoop.it , via Google Farmer Panda Update
Google Panda 3.2 Update Confirmed
” Google has confirmed reports of a Panda update with us. [Google] told us they have done a data refresh of the Google Panda algorithm about a week ago, and added that there were no additional signals or algorithm changes. This was only a data refresh. I saw reports over the past week or so of webmasters commenting about their rankings. Most were complaining that they lost rankings, but some said sites that were originally hit by Panda regained their traffic levels pre-Panda. This would explain the data refresh, where Google ran the algorithm and updated the sites that should or should not have been touched by Panda. ” Read the full article:? http://searchengineland.com/google-panda-3-2-update-confirmed-109321 ? (thanks to Giuseppe Mauriello ) See it on Scoop.it , via Google Farmer Panda Update