Archive for twitter
How To Leverage Google Analytics To Find Out More Useful Information About Your Key Traffic Referrers
Robin Good : By going beyond the superficial traffc data visible inside Google Analytics there is a treasure trove of valuable info, that only a few know how to get to. Kristi Hines highlights for you where is that info and how you can get to it from Google Analytics data. Specifically, she identifies a few key areas in which you can very useful info by looking deeper at Analytics: 1) Key Twitter users sending you traffic 2) Your most popular posts on Twitter 3) Which pages on your site get a lot of traffic from Google Image Search 4) Performance of your guest posts and your comments elsewhere 5) Traffic coming from LinkedIn shares, groups, answers or company pages Useful. 8/10. Full article:? http://sem-group.net/search-engine-optimization-blog/5-things-you-can-learn-by-drilling-down-on-traffic-sources-in-google-analytics/ ? See it on Scoop.it , via Internet Marketing Strategy 2.0
Good Advice On How To Become A Content Curator (especially if you are a librarian) | Backtalk
Robin Good : If you are a librarian, an information scientist or someone who has been trained to sift through lots of information and to extract valuable insight, you will enjoy reading this article by John Warrier published today on Library Journal.? Mr. Warrier, who is information librarian, has two jobs. The first is as a librarian at a community college. The second as a content curator at Neatorama.com where he “highlights” neat, odd, and fascinating bites of amusement, from the latest breakthroughs across hundreds of topics. In the article he shares his insight and advice about content curation and on what it may take for newbies to break into this field. “… content curators focus on the news needs of particular professions and industries. Professional News Curation Examples 1) The staff of PRDaily.com, for example, provides public relations professionals with the latest and the best news about that industry. 2) DesignBoom.com keeps track of the newest and hottest trends in art and industrial design. 3) BusinessInsider.com highlights news about world markets. … Getting Started You can get started in content curation quite quickly. a) All you need is a social media platform , such as a blog, Twitter feed, open-access Facebook page, or Google+ profile. b) Find the best content and add new items daily. c) Focus not on your own interests , but those of your readership. d) Prove that you can draw readers as a trusted source and keep them coming back for more. e) Then you should try to secure an internship . Many content curation firms, such as Mediaite, Gawker and Flavorwire, offer internships that will give you hands-on training in the field. They’ll train you to examine your audience, compile potential sources and pitch your content to the audience in an attention-grabbing way. ” Useful. 7/10 Full article:? http://lj.libraryjournal.com/2012/02/opinion/backtalk/digital-content-curation-is-a-perfect-career-fit-for-librarians-backtalk/ ? See it on Scoop.it , via Content Curation World
Advertising Not: How Context and Sharing Disrupt The Most Popular Online Business Model
Robin Good : Felix Salmon on the Reuters blogs has a short but insightful article on how content creation and distribution is changing and on the diminishing value of being an integrated silo that created, edits, publishes and distributes its own content. He writes:?” Facebook and Google have become two of the biggest media companies in the world in extremely short amounts of time, precisely because they don’t have much interest in owning any content. Rupert Murdoch looks at Google and sees a pirate because he does everything : he both creates content (think 20th Century Fox), and also distributes it (think Sky TV). … While the social, digital world is one where the biggest media companies have a much lighter touch, and where the content creators with the broadest reach will be the ones who care the least about protecting their copyrights . I suspect that we’re only in the very early days of seeing how this is going to disrupt just about every media organization built on the idea of hosting a website and selling ads , including highly socially-attuned ones like the Huffington Post. HuffPo is built on the idea that when stories are shared on Twitter or Facebook, that will drive traffic back to huffingtonpost.com, where it can then monetize that traffic by selling it to advertisers. But in future, the most viral stories are going to have a life of their own, being shared across many different platforms and being read by people who will never visit the original site on which they were published. ” Insightful. 9/10 Read the full article:? http://blogs.reuters.com/felix-salmon/2012/01/23/how-sharing-disrupts-media/ ? See it on Scoop.it , via Online Business Models
Create Custom Professional Data-Maps: TargetMap
Robin Good : TargetMap is a free web service that allows you to create and customize professional-looking data-maps with any country or area in the world.? Maps created with TargetMap (satellite, physical, hybrid, etc:) can utilize excel-formatted data, can be color-coded and customized manually, or specific data can be input in them.? The user can also leverage existing public maps for the creation and customization of new ones.? Final maps can be exported as images, embedded in your web site or blog or shared directly to Facebook and Twitter. Three options are available for your maps: shareable, not shareable and private/business. The first two options are free and the third one starts at $49/month. Free shareable maps do not support the zip code field.? Find out more:? http://www.targetmap.com/ ? See it on Scoop.it , via Presentation Tools
Find Out Where You Can Publish Targeted Guest Posts Automatically
Robin Good : Ethan Lyon at YouMoz has put together a great simple tool inside a Gdoc spreadsheet (public, free and open) that allows you to automatically find sites and blogs where you can make guest posts. Guest posts on other quality and thematically-relevant sites is an effective strategy to build quality incoming links to your site. I have tried out this litte great gem and I must say: it does work. You simply input the keyword representing the topic you want to write guest posts for, and the spreadsheet automatically kicks out URLs that you can go and check out right away. This great tool scans Twitter to find messages that offer opportunities for guest posts and lists them for you. Superuseful. 9/10 Go try it out now: http://ow.ly/8×9gF ?(make sure to make a copy first) Read the guide:? http://www.seomoz.org/ugc/want-guest-post-links-find-them-via-twitter-tool ? See it on Scoop.it , via Internet Marketing Strategy 2.0