Archive for October, 2011
Content Curation Opens Up Opportunity For Multiple New Consulting Agency Services – Content Curation Marketing
Content curation offers the opportunity to any design, advertising, PR or communication agency to start providing its customers with innovative consulting services to help them get started on content curation itself. These services may include helping out your agency customers identify their topics to be curated as well as which tools and methods to use to obtain effective results. Curata, highlights in this article first published in July of 2011, ten different content curation services that any agency could be offering. Source: www.contentcurationmarketing.com , via Robin Good
How Colors Influence Marketing and Sales [Infographic] – Kissmetrics
Among the many factors that influence a purchase, color is one of those, that depending on the type of product, can have a major impact on buyers’ decisions. In this infographic you can learn how colors affect and influence North American people, as cultural differences make colors work in very different ways across different countries. Special emphasis is given to identifying which colors work best and for what type of people/product. Informative. 7/10? Source: blog.kissmetrics.com , via Robin Good
Highlighting AdSense Blue Ad Titles With Red Is The Color Scheme That Produces The Highest CTR: Google Officializes Highlighting on Ads
Google has announced that it has updated all text AdSense ads to allow for the title color of ads to be changed when the user moves their mouse over the title link while disclosing, without providing specific data, the color scheme combination that works best for CTR. Source: www.webpronews.com , via Robin Good
17 Tools To Measure Your Social Media Effectiveness
Robin Good: David Strom of ReadWriteWeb shares his impressions on 17 different tools that can help you measure your social media effectiveness. While making it very clear in the article intro that there are no truly reliable scores when it comes to measuring social media influence, engagement and reputation, David also points out to other generally underestimated aspects of such scoring and ranking systems such as trasparency of the criteria and algorithms used, its ability to identify original from simply “copied” content and to suggest weak and improvement areas. ? Useful. 8/10? Source: www.readwriteweb.com , via Robin Good
Go Wide, Fish-Eye and Macro With Only One Adaptor For Your iPhone 4: The olloclip
From the official site: ” The olloclip is a quick-connect lens solution for the iPhone 4 that includes fisheye, wide-angle and macro lenses in one small, convenient package that easily fits in your pocket. Nestled in the palm of your hand, the olloclip connects to the iPhone within seconds so you’ll be sure to capture the image you want…if you don’t see the picture you’re looking for just flip it over to switch lenses. The Fisheye lens captures approximately a 180 Degree field-of-view and produces some striking images. The Wide-Angle lens is great for when you need that extra field of view, approximately double that of the normal IPhone. The Macro lens applies roughly a 10X multiplier and allows you to focus the iPhone within 12-15mm of the subject. The Macro lens is cleverly concealed within the olloclip and can be accessed by unscrewing the Wide-Angle lens that is normally attached to it. ” Thanks to my great friend Stefanos Karagos of Xplain for introducing me to the Olloclip (among many other cool gadgets and apps). Source: olloclip.com , via Robin Good