Archive for November, 2011
Social Media Marketing Is Not Marketing On Social Media: Mari Smith from Blogworld [Video]
A few days ago I was talking to a European entrepreneur who is planning to release in a few days a new version of his curation tool. His business rationale was somewhat like this: “See… people do not have time to post to their Facebook or Twitter, and it takes time for them to find the good stuff. So my new tool is going to help just do that. Find and post (even automatically) the best and most relevant news out there to your followers!”. That didn’t get me jumping really, though I can’t deny, that most people out there do see the issue in exactly those terms. Well… as soon as I saw this video of Mari Smith, I thought of him. I think she has a relevant message for those who think that filling your channel with content – when you don’t have the time or don’t know what to choose – is the best thing to do.? Seven minutes of refreshing reminders of what social media marketing is all about and why it is so important to distinguish between just being content broadcaster and having a true, engaging relationship with your customers and fans. Recommended. 8/10 Read more: http://www.webpronews.com/relationship-marketing-a-long-term-strategy-for-social-media-2011-11 ?? See it on Scoop.it , via Internet Marketing Strategy 2.0
What’s More Important: SEO or Social Media Marketing?
The two most effective ways to get people to find you or your company online is either by intercepting who is looking for you via a search engine query, or by cultivating your personal brand and reputation through social media so that other people will be able to recommend you when asked. But which one of these two approaches is more important and urgent: SEO or social media marketing? This article helps you question your assumption and guides you to look at all of the key benefits that investing in either one of these two fronts may have. Recommended. 8/10 Full article: http://blog.kissmetrics.com/search-vs-social/ ??? See it on Scoop.it , via Internet Marketing Strategy 2.0
What Are The Key Ingredients for a Great Marketing Story?
Excerpted from the article: “When you are writing a story for a web or print ad, you need a different approach than if you are writing a novel or even a short story. You’ve got a limited amount of both space and reader attention to work with, so you have to accomplish a lot in a few words. A novelist can take many pages to establish a character, but you have to do it in a few words. You can’t spend a lot of time setting up a situation or conflict, either. Here’s are some ways to get around those limitations: 1) Use characters and problems already familiar to the reader. Roles like demanding customers, fussy kids, or impatient bosses don’t need a lot of description. They can convey a lot of information in a succinct way. 2) Be specific . The protagonist of the story should be much like the targeted buyer. Just as a smart missile homes in on a specific target, you need to shape your story to persuade a well-defined customer. ” Read the other ones in the original article here:? http://www.copyblogger.com/weapons-grade-copy/ ? See it on Scoop.it , via Internet Marketing Strategy 2.0
Why Curation Time Has Come [Presentation]
A good presentation deck by Qianxing Lu and Brian Moritz for their Social Media Theory and Practice assignment.? In 30 slides there is a well laid-out synthesis of why a growing set of new curation start-ups have decided to focus on developing their own curation-filtering tool. Simple, clear and well presented concepts. Good synthesis. 8/10 http://www.slideshare.net/BrianMoritz/social-media-curation-10375028 ? ? See it on Scoop.it , via Content Curation World
Pro Portable Audio Monitoring and Filtering Unit: BeachTek DXA-5Da Passive DSLR Adapter
With the DXA-5Da you can easily attach two professional audio devices to your camera with monitoring and control features. The level meters show the exact signal strength at a glance while the headphone output lets you monitor what you are recording. A unique AGC Disable feature controls the wild swings of the Auto Gain Control that plague most cameras. This reduces the noise during quiet moments of recording allowing you to record two channels of clean audio. Fits neatly under any camera and can also be mounted to a tripod. Operates on one 9 volt battery. Features include: 1) Impact resistant polycarbonate chassis 2) LINE / MIC input switches 3) Ultra-slick trim controls 4) MONO / STEREO output switch 5) Headphone volume control 6) Headphone jack 7) GROUND switch for noise free operation 
Two balanced XLR inputs 9) Auxiliary mini-jack input – ideal for wireless mics 10) Output mini-jack to camera 11) AGC Disable feature 12) LCD display 13) Camcorder mounting bolt 14) Tripod socket Find out more about it:? http://www.beachtek.com/dxa5da.html ? Found on the http://www.scoop.it/t/hdslr ?newsradar. Recommended.? See it on Scoop.it , via Online Video Publishing