Archive for December, 2011
The Future Business Model for Online News Publishers: The Reverse Meter – Jeff Jarvis | BuzzMachine
Jeff Jarvis at Buzz Machine considers the upside-down logic of paywalls at online newspapers, where low-value readers get their content for free while loyal, engaged readers are required to pay. Instead Jarvis proposes that newspapers build the opposite — a system of credits that rewards readers for actions that show loyalty (and benefit) the publication , such as: a) sharing stories across social media, b) looking at ads, c) reading more articles (which generates more ad inventory), and d) sharing data about yourself that enables the paper to charge higher advertising rates. Jeff Jarvis wites: ” Imagine that you pay to get access to The Times. Everyone does. You pay for one article. Or you pay $20 as a deposit so you’re not bothered every time you come. But whenever you add value to The Times, you earn a credit that delays the next bill. * You see ads, you get credit. * You click: more credit. * You come back often and read many pages: credit. * You promote The Times on Twitter, Facebook, Google+, or your blog: credit. The more folks share what you’ve shared, the more credit you get. * You buy merchandise via Times e-commerce: credit. * You buy tickets to a Times event: credit. * You hand over data that makes you more valuable to The Times and its advertisers (e.g., revealing where you’re going on your next trip): credit. * You add pithy comment to articles that other readers appreciate: credit. * You take on tasks in crowdsourced journalistic endeavors: credit. * You answer a reporter’s question on Twitter and the reporter uses your information: credit. * You correct an error in a story: credit. * You give a news tip or an idea for an article The Times publishes: credit. Maybe you never pay for The Times again because The Times has gained more value out of its relationship with you. If, on the other hand, you hardly do any of those things, then you have to pay for using The Times.” … “You see, that values the local reader over the remote reader. My idea for the reverse meter values the engaged reader over the occasional reader — and even rewards greater engagement. And therein lies, I think, the key strategic skill for news businesses online: understanding that all readers are not equal; knowing who your more valuable readers are; getting more of them; and making them more valuable.” … “The key strategic opportunity for news sites is relationships — deeper, more valuable relationships with more (but not too many) people.” Must-read. 9/10 Read the full article:? http://www.buzzmachine.com/2011/12/19/why-not-a-reverse-meter/ ? See it on Scoop.it , via Online Business Models
The Future Business Model for Online News Publishers: The Reverse Meter – Jeff Jarvis | BuzzMachine
Jeff Jarvis at Buzz Machine considers the upside-down logic of paywalls at online newspapers, where low-value readers get their content for free while loyal, engaged readers are required to pay. Instead Jarvis proposes that newspapers build the opposite — a system of credits that rewards readers for actions that show loyalty (and benefit) the publication , such as: a) sharing stories across social media, b) looking at ads, c) reading more articles (which generates more ad inventory), and d) sharing data about yourself that enables the paper to charge higher advertising rates. Jeff Jarvis wites: ” Imagine that you pay to get access to The Times. Everyone does. You pay for one article. Or you pay $20 as a deposit so you’re not bothered every time you come. But whenever you add value to The Times, you earn a credit that delays the next bill. * You see ads, you get credit. * You click: more credit. * You come back often and read many pages: credit. * You promote The Times on Twitter, Facebook, Google+, or your blog: credit. The more folks share what you’ve shared, the more credit you get. * You buy merchandise via Times e-commerce: credit. * You buy tickets to a Times event: credit. * You hand over data that makes you more valuable to The Times and its advertisers (e.g., revealing where you’re going on your next trip): credit. * You add pithy comment to articles that other readers appreciate: credit. * You take on tasks in crowdsourced journalistic endeavors: credit. * You answer a reporter’s question on Twitter and the reporter uses your information: credit. * You correct an error in a story: credit. * You give a news tip or an idea for an article The Times publishes: credit. Maybe you never pay for The Times again because The Times has gained more value out of its relationship with you. If, on the other hand, you hardly do any of those things, then you have to pay for using The Times.” … “You see, that values the local reader over the remote reader. My idea for the reverse meter values the engaged reader over the occasional reader — and even rewards greater engagement. And therein lies, I think, the key strategic skill for news businesses online: understanding that all readers are not equal; knowing who your more valuable readers are; getting more of them; and making them more valuable.” … “The key strategic opportunity for news sites is relationships — deeper, more valuable relationships with more (but not too many) people.” Must-read. 9/10 Read the full article:? http://www.buzzmachine.com/2011/12/19/why-not-a-reverse-meter/ ? See it on Scoop.it , via Online Business Models
Print a Book With the Best Content From Your Social Media Channels: Scribr
Scribr is a new service which makes it possible for anyone to publish a print book that includes all of the best content and images from their selected social accounts. Scribr lets you plug in your social media accounts – Twitter, Flickr, Facebook, Tumblr and Foursquare – and create a printed book of all of your updates, photos, check-ins and posts. You can also include your Instagram photos, but only if they are shared on your Facebook or Twitter accounts. How it works: Connect your accounts, and then choose between two options. a) Either generate a book with all of your posts for any given year, or b) determine the time frame and which items from each account you want to include. At the moment you can include or exclude your personal Scribr diary, Facebook photos, likes and notes, all Flickr images, Foursquare checkins, Tumblr photos, text, and quotes, and of course, all of your tweets. More services will be added in the future, including Google+, Posterous, 500px, and native Instagram support, as well as support for RSS feeds. ” The book itself, which will cost you $45, looks pretty impressive. The glossy cover has a magazine feel to it, while the matte paper will show off your yearly photos beautifully. ” Scribr books are printed in vivid full color on 80-pound matte “snow white” premium paper, and perfect-bound in a glossy customizable cover.? Read the full review:? http://thenextweb.com/apps/2011/12/30/scribr-preserves-your-social-media-posts-turning-them-into-a-beautifully-printed-journal/ ? Find out more:? http://myscribr.com/ ? Get priority access:? http://myscribr.com/tnw ? (Curated by Robin Good) See it on Scoop.it , via Web Publishing Tools
Great Icon Sets: Minimalist | Creative Repository
Robin Good: I have just run into this excellent curated collection of minimalist icon sets. It contains some very elegant and clean icon collections that can be used in many different applications. In total there are 16 free icon sets.? Recommended. 8/10 Check them out here:? http://creativerepository.com/2011/03/20/free-minimalist-icon-sets-for-web-and-mobile-user-interface-design/ ? See it on Scoop.it , via The Web Design Guide and Showcase
On-The-Fly Portable Presentation Projector: The 3M Pocket Projector MP180
The 3M™ PocketProjector MP180 is a superportable data and image projector capable of 32 lumens and integrating 4GB of on-board memory as well as both bluetooth and WiFi connectivity. The file formats supported include:?DOC, PPT, XLS, TXT, PDF, BMP, JPG, MP4, MP3, PAL, NTSC, H.264, AMR, AAC. The video resolutions supported by this portable porjector are VGA, SVGA, XGA, WXGA (1280×768).?Battery life is apx. 2 hours.? The projected image can fill a screen up to 80 inches (though at that dimension the image is awfully dim– 24 inches is about as big as you should go). Input / output ports include:?VGA, Composite Video, Component Video, USB Mini 2.0, Audio Out (3.5mm Stereo jack), microSD™ Card Slot. The LED light source on the 3M PocketProjectors MP160 and MP180 can be used up to 20‚000 hours and there are no replacement lamps. Price : Varies by retailer (from $409 to $600) See a 3D view of the MP180:? http://solutions.3m.com/wps/portal/3M/en_US/Pocket/Projector/Main/Uses/SeeItInAction/ Compare the MP180 with its two brothers: http://solutions.3m.com/wps/portal/3M/en_US/Pocket/Projector/Main/Products/ ? Relevant accessories:? http://solutions.3m.com/wps/portal/3M/en_US/Pocket/Projector/Main/Products/Accessories/ ? More info:? http://solutions.3m.com/wps/portal/3M/en_US/Pocket/Projector/Main/Products/MP180/ ? Where to buy:? http://solutions.3m.com/wps/portal/3M/en_US/Pocket/Projector/Main/WhereToBuy/ ? (Reviewed and curated by Robin Good) See it on Scoop.it , via Presentation Tools